WHY WON'T YOUR CONTENT JUST FLIPPIN'...WORK?!
You feel guilty if you don’t post. And when you do, it gets about 8 likes and a “100% agree!” comment from someone in your industry. FFS.
As for your website, it’s getting maybe one enquiry a month, and that’s usually from Spammy McSpamface promising to rank you #1 on Google!
So what on earth are you supposed to do?
Post more?
Write content until your fingers turn into little nubbins and can no longer type?!
Send Miley Cyrus on her wrecking ball into Instagram HQ, demanding your content be shown to EVERY account?!
Spoiler! The answer isn’t Blowin’ in the Wind (nice try, Bob Dylan!). It is, in fact, a Content Jam Session!
WHAT ON EARTH IS A CONTENT JAM SESSION?
In plain English, a Content Jam Session is a mix of coaching, consulting and strategy for your digital content!
We'll spend one hour together on Zoom, looking at what's not working, why it's not working and what you can do to sort it.
Whether it's your website, your social posts or all of it combined, we'll cover as much as is humanly possible in an hour!
03. What's putting people off
04. What's missing
05. What to tackle first
You'll keep the recording, and a summary of your action points!
WHAT WILL YOU COME AWAY WITH?
Tonight's Setlist
Honest feedback and clear direction. We'll be looking at:
01. Where the disconnects are
02. How you're coming across
BRING ME WHAT'S STUMPING YOU
This isn't a tick-box tour of everything. It's one hour focused on whatever's got you scratching your head.
THINGS WE CAN JAM ON
(a non-exhaustive list)
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Your website is just... sitting there. Doing nothing. Like a cat on a warm laptop.
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Your website and socials have no rhythm. They're not even listening to the same song.
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You open Instagram, think "what on earth do I post?", then you post a sunset.
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You're just posting tips, and the occasional picture of yourself with the caption "As I've had a few new followers recently, I thought I'd re-introduce myself.."
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Your branding's having an identity crisis: pink on Instagram, beige on the website, Comic Sans in the newsletter.
If it's content and it lives online, it's fair game, m'lovely!
HOW THE WEBSITE & CONTENT CONSULTATION WORKS
Book and tell me what's up.
Tell me what's bugging you and send your links.
I do my homework.
I research before the call, so we can get straight into it.
We jam together.
An hour on Zoom: I share what I spot, we throw ideas around, and we work out what to fix first.
You leave with a plan.
Your diagnosis, the recording, and clear next steps to tackle it.
CONTENT CONSULTATION
WITHOUT THE COMMITMENT ISSUES
The Jam Session is content coaching in bite-size form: one hour, one fee, no strings.
After all, you don't always need a full-blown programme to unearth why your content isn't working. Often, you just need a fresh pair of eyes from someone who's seen and created enough content to single-handedly keep Canva in business!
WHO'S ON THE OTHER SIDE OF THE MIC?
I'm Jo, or "SEO Jo" as some of you know me. But these days, I do a shed load more than just SEO!
I've spent over 20 years in digital content, and it's been a wonderfully weird ride:
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Picking movie ringtones, wallpapers and film clips for phones, back before they were smart.
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Writing creative descriptions for gloriously mundane things like trampolines and office chairs (you haven't lived until you've made a swivel chair sound thrilling).
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Managing social media, and training small businesses to do it themselves.
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Creating and managing website content for an actress you'll definitely have heard of.
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4.5 years focused on SEO, plus plenty of bits and bobs besides.
Along the way, I've worked on web design, branding, customer experience, SEO, AI optimisation and content creation across a huge range of industries, including for globally recognised film studios.
So I know content can feel like a bloody chore, especially when nothing seems to be working. I'm here to help you work out why, and what to do about it.
IS THIS WEBSITE & CONTENT CONSULTATION FOR YOU? A HIGHLY SCIENTIFIC QUIZ
Yes, if:
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You are a solo business owner, and you feel like you have to bloomin' post on social media, even though it feels like a waste of time!
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You created your own website, or had a designer do it for you, but it's bringing no leads!
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Your content has no purpose or direction.
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You know what you want to be known for, but you're unsure if your website & content shows it.
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You're happy to hear honest feedback (I won't be harsh! I'm not a monster!) 😆
Probably not, if:
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You literally just started your business and haven't got a website or have barely created content yet (your time will come, m'lovely! 😉
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You are stuck specifically on positioning & messaging. If that's the case - you need Backstage Pass.
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You were looking for SEO training. I can help with that, but my SEO training is here.
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You're expecting me to implement everything for you. I can possibly help if you book my "done for you" services, but think of this session as if I were Dumbledore and you are Harry Potter. I can guide you on how to kill Voldemort, but ultimately - you gotta do it yourself!
Questions you're too polite to ask
Something else you wanna ask? Go ahead! jo@ladybirdseo.co.uk