About 'SEO Jo'
I used to be an Instagram coach. I built the business to spend more time with my family.
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Then my son looked up from his school book and said: "Mum, are you even listening?"
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I wasn't.
I was on my phone. Again. Replying to comments, chasing likes, engaging with strangers at 9pm on a Tuesday, all in the name of visibility. Because when you're an Instagram coach, you have to be on Instagram constantly. You're basically a living advert for your own services. Exhausting doesn't even cover it.
I'd started my business with the best intentions. Freedom, flexibility, school runs, being actually present for my kids.
Instead I'd built myself a job that followed me into every room of the house and never, ever switched off.
My son's face told me everything I needed to know. Something had to change.
The accidental pivot that changed everything
A client asked if I worked on websites. I said yes, completely out of desperation if I'm honest, then spent the next few months learning everything I could about SEO. Very much fake it till you make it energy. Except I was determined to actually make it.
And it worked.
I helped that client get their first ever online sale. Then five the following month. Four years later we're still working together and that business now regularly makes £10k a month online.
Not bad for someone who said yes before she knew what she was doing, eh?
I'll be honest with you, m'lovely. SEO felt different from the start
After years of being sold the dream by influencers flogging their courses from a pool somewhere, telling you that likes and followers equal income, finding SEO felt like a breath of fresh air.
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Because for the first time, I had actual evidence. Real stats. Numbers that went up month after month that I could point to and say "that happened because of this." No vanity metrics, no chasing an algorithm, no posting three times a day and hoping for the best.
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Just a website, working quietly in the background, bringing in real enquiries and real sales.
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That was the moment everything clicked. And I've never looked back.
SEO has a terrible reputation and mostly it's not deserved.
People hear the word and immediately assume it's too technical, too expensive, too complicated.
They picture some bloke in a dark room doing mysterious things to the back end of a website. So they either ignore it entirely, or they throw money at someone who blinds them with jargon and makes them feel like they couldn't possibly understand it themselves.
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And that makes me flippin' mad, because here's what those marketing bros don't want you to know:
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A huge part of SEO isn't technical at all. It's your words. What you write, how you structure it, how clearly you explain what you do and who it's for.
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It's the difference between a website that sits there looking pretty and one that actually brings you clients while you're doing something more important.
Like listening to your kid read.
So here's what I do now
I help small business owners and solopreneurs get found on Google and turn their website into something that actually wins them clients.
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I bring together SEO, brand messaging & positioning, and clear, simple storytelling. The kind that makes people land on your website and think oh, this is exactly what I need.
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No nonsense. No making you feel like you need to hand everything over to someone else and just hope for the best.
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Because you deserve to understand what's working and why.
SEO to get you found. Brand messaging to get you chosen.
Contact Jo at Ladybird SEO
Fancy a chat about growing your business? Me too! Book a call on the button below, or email me directly.