Backstage Pass: Brand Discovery & Positioning
Become the Frontwoman of your Business.
Backstage Pass uncovers what makes your business different, puts it into words and turns it into a homepage and personalised Content Studio that helps you create content that could only have come from you.
Access all Areas â—‰ Brand Discovery â—‰ Positioning â—‰ Your Voice â—‰ Your Stories â—‰ Your Messaging â—‰ Written Homepage â—‰ Conent Bank â—‰ Your Vibe
Track 01
There's more to your business than people are seeing
The best bit about your business probably isn't on your website or in your content.
It's still in your head, m'lovely!
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Your experiences, opinions, stories, personality, expertise and the way you do things differently from everybody else are an untapped goldmine of content waiting to be mined.
Right now, your content screams "Backing Singer" - when you should be rocking out as the frontwoman like you've become Stevie flippin' Nicks.
That doesn't mean you need to shout louder than everybody else. ​
It just means sounding unmistakably like YOU. ​
Your voice. Your stories. Your opinions. Your way of doing things.
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Backstage Pass gets more of YOU into your marketing, turning all the good stuff that's been hiding backstage into content that deserves centre stage.
What is Backstage Pass?
Backstage Pass is a one-to-one brand discovery and positioning experience that gets everything that makes your business different out of your head and into your marketing.
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Through a 60-90 minute Brain Extraction, I'll dig into your personality, expertise, experience, stories, opinions, passions and client proof, then combine what I uncover with in-depth audience and SEO research.
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I'll connect the dots, find the things you've been overlooking and turn them into your brand positioning, a fully written homepage and your own personalised Content Studio, so you know what makes your business unique and have the tools to keep creating content around it.
So, how does Backstage Pass work?
It starts with a Chat
Book your 60–90 minute one-to-one Brain Extraction session. It's a deep dive into you and your business, minus any actual brain removal.
WE MINE YOUR CONTENT GOLD
Together, we'll dig into your experience, stories, opinions, clients and ways of working to find the good stuff you've been overlooking.
Know what to do with it
I CONNECT THE DOTS
I disappear backstage to find the patterns, shape your brand positioning and research how your ideal clients are searching for what you do.
You Get your Content Studio
Around two weeks later, we'll meet again and I'll reveal what I've uncovered, what deserves more airtime and an entire personalised content system ready for you to use!
And what do you walk away with?
YOUR PERSONALISED BACKSTAGE PASS
Your personalised guide to what makes your business yours.
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Your own visual guide to what makes your business yours, including your natural voice, experience, stories, client proof, differentiators and the themes you should become known for.
A FULLY WRITTEN HOMEPAGE
Fully written. Ready to use.
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I'll turn what we've uncovered into a written homepage that sounds like you and explains why you're worth choosing.
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It combines your unique positioning and messaging alongside SEO to help Google & your ideal clients find & love you!
YOUR PERSONALISED CONTENT STUDIO
Never run out of content ideas.
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Your own content system, built from your personality, expertise, experience, stories, opinions and passions, combined with in-depth SEO and audience research.
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Use it to create specific ideas for blogs, emails and social content around the real problems your ideal clients are trying to solve, without losing the voice, experience and perspective that make the content yours.
YOU + YOUR BUSINESS + YOUR CLIENTS + SEARCH DATA = YOUR CONTENT STUDIO
So instead of staring at a blank screen, scrolling through everybody else's content for inspiration or asking AI for “10 content ideas for a [job title]”, you have a content system built around your business, your vibe and the people you actually want to attract.
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Backstage Pass discovers the gold. Your Content Studio keeps putting it to work.
Track 02
You know your business. So why is it so bloomin' hard to write about?
Verse one
Maybe you know what you want to say, but can't find the words.
Or perhaps your business has evolved, but your website and content are still talking about the version of you from three years ago.
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You started your business because you're bloody good at what you do, m'lovely!
Unfortunately, nobody mentioned you'd also need to become a copywriter, blogger, social media manager and part-time marketing department.
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So you've muddled through. Downloaded a zillion e-books, followed the trends that got you exactly nowhere and created the content you thought you were supposed to create.
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Somewhere along the way, it's very easy to lose a little bit of YOU.
Verse two
Where did all the YOU go?
When you're surrounded by advice about what to post, how to sound and what a “professional” business looks like, the interesting bits can slowly get edited out.
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Your opinions. Your stories. Your personality. Your slightly weird interests. The things you do differently because, well... that's just how you do them.
Those edges are often where the good stuff is.
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But how much of YOU belongs in your business?
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This isn't about turning every childhood memory, weekend away or existential crisis into content.
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Some things deserve centre stage. Some things can stay happily backstage.
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Backstage Pass helps you work out the difference, so you can show more of who you are without feeling like you have to share everything.
Track 03
Welcome Backstage
It all starts with a 60–90 minute one-to-one brand discovery session, where we get everything out of your head and onto the table.
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I call it Brain Extraction.
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Don't worry. No actual brains are removed!
This is a conversation. I ask questions (lots of them) about your business, clients, experiences, opinions, personality and the slightly random things that don't seem relevant until suddenly they really, really are.
I'm listening for the signals
The moment your voice changes
The story you suddenly get animated about
The client result you casually brush aside
The opinion you hesitate before sharing
The thing you assume everybody in your industry does
"This probably isn't relevant, but…"
Quite often, that's exactly where we need to go next.
Track 04
Your access-all-areas pass
Six areas of your business. Each one gives us another piece of the puzzle, until the patterns that make your business unmistakably yours start to show.
A1 Soundcheck
Your natural brand voice, tone & messaging
How you naturally communicate at your best, so your content sounds like you, rather than a polished marketing version of you.
A2 The Green Room
The person behind the business
Your personality, beliefs, passions and personal stories that can add another dimension to your content, without feeling like you have to share everything.
A3 The Back Catalogue
The experience that shaped your business
The recurring threads hiding across your jobs, training, hobbies and experiences, and how they've influenced the way you work today.
B1 Greatest Hits
What your clients already see in you
The patterns in your reviews, feedback and client stories that reveal why people choose you, trust you and recommend you.
B2 Turn It Up
The things that deserve more airtime
The expertise, opinions, differentiators and ways of working you've been underplaying, but which give people a reason to choose you.
B3 The Setlist
What you want to be known for
Your core content themes (pillars), specific content ideas and prompts that give you a clear direction on what to talk about and what your ideal clients are searching for.
Track 05
Then you leave me alone with your brain
Figuratively, obviously.
I go back through everything we discussed and start connecting the dots. Things you mentioned repeatedly, connections you didn't spot, stories with more mileage in them, client feedback that backs up what you told me.
And those throwaway comments that made me think: hang on, there's something in that.
Track 06
And then my SEO brain gets involved
Knowing what makes you different is only half the job. I'll carry out initial keyword research around your homepage and core services, looking at the language people actually use when they're trying to find a business like yours.
What makes YOU worth finding
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What people are searching for
Ranking brilliantly only to send someone to a website that sounds exactly like your competitors isn't much use. Neither is fabulous messaging nobody ever finds. We want both.
Track 07
Around 2 weeks later... It's time for The Reveal
This is where everything we've uncovered comes together.
We'll meet again and I'll take you through your interactive Backstage Pass, showing you the patterns, positioning and opportunities I've found hiding in everything you told me.
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You'll see it all come to life in your new homepage and your personalised Content Studio, built from your voice, expertise, experiences and ideas, combined with SEO research into what your ideal clients are actually searching for.
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So when you use AI to create content, it isn't guessing what you might say. It already knows what YOU have to say.
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There may be a few “Bloody hell, I never thought of it like that” moments.
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I'm rather hoping there are!
Is Backstage Pass for you?
Backstage Pass is for you if you're brilliant at what you do, but your content isn't quite showing it yet.
Your business has evolved, but your marketing hasn't caught up. You've grown in experience, confidence and expertise, but your website is still introducing an older version of you.
You've never really found your voice in your content. You've followed the formulas, borrowed the hooks and tried doing what you're “supposed” to do, but none of it feels quite like you.
You want more personality in your marketing, but you're not sure which parts of yourself to bring in, what your clients actually need to know, or where the line is between personal and too personal.
You're tired of constantly wondering what to post or write about and want content ideas rooted in your business, your expertise and what your ideal clients are searching for.
Sound familiar? Let's get you backstage.
How Much Does Backstage Pass Cost?
Admission: £695 (Price for Sept/Oct only!)
Your Experience Includes:
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2 x 60–90 minute one-to-one sessions: your initial Brain Extraction and, around two weeks later, The Reveal.
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Your fully written homepage, bringing together your brand positioning, messaging, natural voice and SEO research, delivered in an editable Word document ready to use.
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Your interactive Backstage Pass, a personalised mini hub uncovering your voice, personality, experience, client gold, differentiators and the themes that deserve more airtime.
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In-depth SEO and audience research, finding the topics, questions and specific problems your ideal clients are already searching for.
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Your personalised Content Studio, built around your personality, expertise, experience, stories, opinions and passions, combined with everything we've uncovered through your SEO and audience research. Use it to create blogs, emails and social content that goes far deeper than generic AI ideas because it's built around YOU.
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