Your dream clients can FEEL when you’re right for them
We’ve all been there, writing words we’d never say in real life. Feeling like our website needs to sound all “professional and polished”, but instead, it all just sounds a bit stiff… like a corporate wet blanket has zapped it of personality or anything unique!
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Out come headlines like “Empower your business” or “Unlock a healthier, happier you”. Meanwhile, your dream clients’ eyes have glazed over before they’ve even scrolled.
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Backstage Pass is where we dig out the good stuff: the experience, expertise, stories, beliefs and personality that shape what you do for your clients. Including the things you think are obvious, but absolutely flippin’ aren’t.
What is Backstage Pass?
An immersive 1:1 experience to uncover what makes your business different and show you how to express it through words, visuals, music and feeling.
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We start with a good old brain extraction. I’ll ask the questions, spot the connections and uncover the selling points you’ve been keeping far too quiet about. Then we’ll bring them together into:
YOUR DIFFERENCE, DECODED
A FULLY WRITTEN HOMEPAGE
YOUR VIBE, IN FULL TECHNICOLOUR
We’ll unearth your strongest selling points and fuel them with your unique experience, personality, expertise, values and voice to have dream clients snapping up your services like Oasis tickets.
A homepage drafted up without the corporate cringe or the monotone AI word vomit. Just all the good stuff that sounds like you, with SEO structure baked in!
A Canva homepage design concept that brings your words and visuals together, plus a personalised playlist that captures the emotional vibe of your brand through music!
So, how does Backstage Pass work?
It starts with a Chat
Book your 60–90 minute one-to-one Brain Extraction session. It's a deep dive into you and your business, minus any actual brain removal.
WE MINE YOUR CONTENT GOLD
Together, we'll dig into your experience, stories, opinions, clients and ways of working to find the good stuff you've been overlooking.
Know what to do with it
I CONNECT THE DOTS
I disappear backstage to find the patterns, shape your brand positioning and research how your ideal clients are searching for what you do.
You Get your Content Pass
Around two weeks later, we'll meet again and I'll reveal what I've uncovered, with a fully immersive vibe check in the form of a canva site.
And what do you walk away with?
A GUIDE TO WHAT MAKES YOU DIFFERENT
Your personalised guide to what makes your business yours.
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Your own visual guide to what makes your business yours, including your natural voice, experience, stories, client proof, differentiators and the themes you should become known for.
A FULLY WRITTEN HOMEPAGE
Fully written. Ready to use.
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I'll turn what we've uncovered into a written homepage that sounds like you and explains why you're worth choosing.
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It combines your unique positioning and messaging alongside SEO to help Google & your ideal clients find & love you!
YOUR IMMERSIVE BRAND EXPERIENCE
Your own personalised canva site with everything you need.
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Your immersive canva site, built from your personality, expertise, experience, stories, opinions and passions, combined with in-depth SEO and audience research.
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Also includes design concepts for creative direction for your homepage and a personalised playlist reflecting how you want your brand to make people feel.
YOU + YOUR BUSINESS + YOUR CLIENTS + SEARCH DATA = YOUR CONTENT PASS
So instead of staring at a blank screen, scrolling through everybody else's content for inspiration or asking AI for “10 content ideas for a [job title]”, you have a content system built around your business, your vibe and the people you actually want to attract.
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Backstage Pass discovers the gold. Your Content Pass keeps putting it to work.
Track 02
You know your business. So why is it so bloomin' hard to write about?
Verse one
Maybe you know what you want to say, but can't find the words.
Or perhaps your business has evolved, but your website and content are still talking about the version of you from three years ago.
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You started your business because you're bloody good at what you do, m'lovely!
Unfortunately, nobody mentioned you'd also need to become a copywriter, blogger, social media manager and part-time marketing department.
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So you've muddled through. Downloaded a zillion e-books, followed the trends that got you exactly nowhere and created the content you thought you were supposed to create.
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Somewhere along the way, it's very easy to lose a little bit of YOU.
Verse two
Where did all the YOU go?
When you're surrounded by advice about what to post, how to sound and what a “professional” business looks like, the interesting bits can slowly get edited out.
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Your opinions. Your stories. Your personality. Your slightly weird interests. The things you do differently because, well... that's just how you do them.
Those edges are often where the good stuff is.
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But how much of YOU belongs in your business?
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This isn't about turning every childhood memory, weekend away or existential crisis into content.
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Some things deserve centre stage. Some things can stay happily backstage.
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Backstage Pass helps you work out the difference, so you can show more of who you are without feeling like you have to share everything.
Track 03
Welcome Backstage
It all starts with a 60–90 minute one-to-one brand discovery session, where we get everything out of your head and onto the table.
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I call it Brain Extraction.
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Don't worry. No actual brains are removed!
This is a conversation. I ask questions (lots of them) about your business, clients, experiences, opinions, personality and the slightly random things that don't seem relevant until suddenly they really, really are.
I'm listening for the signals
The moment your voice changes
The story you suddenly get animated about
The client result you casually brush aside
The opinion you hesitate before sharing
The thing you assume everybody in your industry does
"This probably isn't relevant, but…"
Quite often, that's exactly where we need to go next.
Track 04
Your access-all-areas pass
Six areas of your business. Each one gives us another piece of the puzzle, until the patterns that make your business unmistakably yours start to show.
A1 Soundcheck
Your natural brand voice, tone & messaging
How you naturally communicate at your best, so your content sounds like you, rather than a polished marketing version of you.
A2 The Green Room
The person behind the business
Your personality, beliefs, passions and personal stories that can add another dimension to your content, without feeling like you have to share everything.
A3 The Back Catalogue
The experience that shaped your business
The recurring threads hiding across your jobs, training, hobbies and experiences, and how they've influenced the way you work today.
B1 Greatest Hits
What your clients already see in you
The patterns in your reviews, feedback and client stories that reveal why people choose you, trust you and recommend you.
B2 Turn It Up
The things that deserve more airtime
The expertise, opinions, differentiators and ways of working you've been underplaying, but which give people a reason to choose you.
B3 The Setlist
What you want to be known for
Your core content themes (pillars), specific content ideas and prompts that give you a clear direction on what to talk about and what your ideal clients are searching for.
Track 05
Then you leave me alone with your brain
Figuratively, obviously.
I go back through everything we discussed and start connecting the dots. Things you mentioned repeatedly, connections you didn't spot, stories with more mileage in them, client feedback that backs up what you told me.
And those throwaway comments that made me think: hang on, there's something in that.
Track 06
And then my SEO brain gets involved
Knowing what makes you different is only half the job. I'll carry out initial keyword research around your homepage and core services, looking at the language people actually use when they're trying to find a business like yours.
What makes YOU worth finding
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What people are searching for
Ranking brilliantly only to send someone to a website that sounds exactly like your competitors isn't much use. Neither is fabulous messaging nobody ever finds. We want both.
Track 07
Around 2 weeks later... It's time for The Reveal
This is where everything we've uncovered comes together.
We'll meet again and I'll take you through your interactive Backstage Pass, showing you the patterns, positioning and opportunities I've found hiding in everything you told me.
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You'll see it all come to life in your new homepage and your personalised Content Pass, built from your voice, expertise, experiences and ideas, combined with SEO research into what your ideal clients are actually searching for.
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So when you use AI to create content, it isn't guessing what you might say. It already knows what YOU have to say.
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There may be a few “Bloody hell, I never thought of it like that” moments.
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I'm rather hoping there are!
Is Backstage Pass for you?
Backstage Pass is for you if you're brilliant at what you do, but your content isn't quite showing it yet.
Your business has evolved, but your marketing hasn't caught up. You've grown in experience, confidence and expertise, but your website is still introducing an older version of you.
You've never really found your voice in your content. You've followed the formulas, borrowed the hooks and tried doing what you're “supposed” to do, but none of it feels quite like you.
You want more personality in your marketing, but you're not sure which parts of yourself to bring in, what your clients actually need to know, or where the line is between personal and too personal.
You're tired of constantly wondering what to post or write about and want content ideas rooted in your business, your expertise and what your ideal clients are searching for.
Sound familiar? Let's get you backstage.
How Much Does Backstage Pass Cost?
Admission: £995 (payment plans available)
Your Experience Includes:
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2 x 60–90 minute one-to-one sessions: your initial Brain Extraction and, around two weeks later, The Reveal.
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Your fully written homepage, bringing together your brand positioning, messaging, natural voice and SEO research, delivered in an editable Word document ready to use.
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Your interactive Backstage Pass, a personalised mini hub uncovering your voice, personality, experience, client gold, differentiators and the themes that deserve more airtime.
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In-depth SEO and audience research, finding the topics, questions and specific problems your ideal clients are already searching for.
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Your personalised Content Pass, built around your personality, expertise, experience, stories, opinions and passions, combined with everything we've uncovered through your SEO and audience research. Use it to create blogs, emails and social content that goes far deeper than generic AI ideas because it's built around YOU.
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Backstage Pass FAQs
Unsure whether you need this?
Book a Free Call and decide whether it's right for you! (No obligations!)