From Clicks to Clients: Website Strategy Workshop

Join me, “SEO Jo,” for a friendly, jargon-free, non-techy, hands-on workshop to help you turn your website into a client-generating machine.

Covering SEO, AI optimisation and brand messaging, you’ll learn how to transform your website from a dusty, undiscovered digital brochure into a client-attracting, brand-building sales tool.

The best part?

As a small group workshop, you will receive tailored support specifically for YOUR website!

What’s Included in Your Ticket

Your ticket includes everything you need for a focused, productive (and enjoyable) day:

✔ Free parking

✔ Free WiFi

✔ Lunch (a selection of sandwiches, wraps & chips)

✔ Unlimited tea & coffee throughout the day

✔ A personalised website action pack to take away

✔ A view of the giraffes! (I meeeaan, come onnn!!) 😍

Location & Travel

📍 Safari Hotel, Chessington World of Adventures

🚆 Nearest train station: Chessington South (Southwestern Railway)

(approximately a 12–14 minute walk to the hotel)

🚌 Bus routes:

• 71 Bus – from Kingston via Surbiton, stopping at the Chessington World of Adventures resort

• 465 Bus – from Dorking via Leatherhead, also stopping at the resort

What the Website & SEO Workshop will Cover

Inside the workshop, you’ll learn exactly what your website needs to:

• Attract the right people

• Build instant trust

• Turn visitors into bookings & sales

We’ll uncover what’s working, what’s not, and what’s quietly costing you clients.

Then we layer in the real magic…

SEO.

Not the confusing, technical kind.

The kind that helps Google and AI actually find you, understand you and put you in front of the right people.

What The Day Will Look Like

☕ Arrival (from 9:30am)

Arrive, grab a tea or coffee, get set up and settle in.

We’ll start at 10am.

🌿 Morning Session (10am - 12:30pm)

We’ll start by looking at your website through fresh eyes…

both your client’s and Google’s.

You’ll learn:

• What your website needs to communicate instantly

• What’s quietly putting potential clients off

• How to structure your pages so they actually make sense (to humans & search engines!)

• How ideal clients find you through the queries & questions they search for

• Personalised help for each attendee will be given for their specific business.

This is where things start to click… 💡

🥪 Lunch Break (12:30 – 1:30)

A chance to relax, refuel and chat as we look at the beautiful giraffes out of the window! 🦒😍

Lunch is included (sandwiches, wraps & chips). Dietary requirements can be catered for (Please let me know once you book)

⚡ Afternoon Session (1:30 - 4pm)

This is where we bring everything together and make it practical.

We’ll cover:

• How to use AI to support and enhance (not replace) your content

• Simple SEO improvements that make a real difference

• Using images, video and internal links to strengthen your website

• How to create blogs and a content strategy that help boost your website and grow your authority.

We’ll finish with time for questions, clarity and next steps so you leave feeling confident about what to do next.

A Flexible, Supportive Day

This isn’t a rigid, clock-watching training day.

It’s a small group workshop, which means we can slow down where needed, answer questions properly, and make sure everything makes sense for your business.