Mon 11 May
|Chessington Safari Hotel
From Clicks to Clients: Website Strategy Workshop
A full day of friendly in-person training at Chessington World of Adventures Safari hotel to help you finally get more traffic, leads & sales from your website!
Time & Location
11 May 2026, 09:30 – 16:00
Chessington Safari Hotel, Leatherhead Rd, Chessington KT9 2NE, UK
About the event
Your Website Isn't Converting to Bookings & Sales, and you're not sure why...
You've put the effort into creating a website to get your business "out there", or perhaps even paid a designer to create a beautiful website that really captures your brand
and yet...
It's sitting there like a vintage antique
collecting dust and frustration, rather than bookings & sales!
Or perhaps you are just starting with the build of your site, but you have no idea how to put it together so that clients & customers find it.
Your Website Woes End NOW!
Join me, “SEO Jo,” for a friendly, jargon-free, non-techy, hands-on workshop to help you turn your website into a client-generating machine.
Covering SEO, AI optimisation and brand messaging, you’ll learn how to transform your website from an undiscovered digital brochure into a client-attracting, brand-building sales tool.
The best part?
As a small group workshop, you will receive tailored support specifically for YOUR website!
Outcomes: What can you expect from this Website Workshop
Bring your laptop, and we'll cover as much as we can on the day! Here are the top 4 things you'll come away with:
A homepage that makes sense in seconds.
Keywords your clients are actually searching for.
A draft version of a service or product page, so you know how to rinse & repeat for other pages.
Ideas for an ongoing content strategy, so you can create content that brings more visibility!
What’s Included in Your Ticket
Your ticket includes everything you need for a focused, productive (and enjoyable) day:
✔ Free parking
✔ Free WiFi
✔ Lunch (a selection of sandwiches, wraps & chips)
✔ Unlimited tea & coffee throughout the day
✔ A personalised website action pack to take away
✔ A view of the giraffes! (I meeeaan, come onnn!!) 😍
Location & Travel
📍 Safari Hotel, Chessington World of Adventures
🚆 Nearest train station: Chessington South (Southwestern Railway)
(approximately a 12–14 minute walk to the hotel)
🚌 Bus routes:
• 71 Bus – from Kingston via Surbiton, stopping at the Chessington World of Adventures resort
• 465 Bus – from Dorking via Leatherhead, also stopping at the resort
What the Website & SEO Workshop will Cover
Inside the workshop, you’ll learn exactly what your website needs to:
Attract the right people
Build instant trust
Turn visitors into bookings & sales
We’ll uncover what’s working, what’s not, and what’s quietly costing you clients.
Then we layer in the real magic…
SEO.
Not the confusing, technical kind.
The kind that helps Google and AI actually find you, understand you and put you in front of the right people.
What The Day Will Look Like
☕ Arrival (from 9:30am)
Arrive, grab a tea or coffee, get set up and settle in.
We’ll start at 10am.
🌿 Morning Session (10am - 12:30pm)
We’ll start by looking at your website through fresh eyes…
both your client’s and Google’s.
You’ll learn:
What your website needs to communicate instantly
What’s quietly putting potential clients off
How to structure your pages so they actually make sense (to humans & search engines!)
How ideal clients find you through the queries & questions they search for
Personalised help for each attendee will be given for their specific business.
This is where things start to click… 💡
🥪 Lunch Break (12:30 – 1:30)
A chance to relax, refuel and chat as we look at the beautiful giraffes out of the window! 🦒😍
Lunch is included (sandwiches, wraps & chips). Dietary requirements can be catered for (Please let me know once you book)
⚡ Afternoon Session (1:30 - 4pm)
This is where we bring everything together and make it practical.
We’ll cover:
How to use AI to support and enhance (not replace) your content
Simple SEO improvements that make a real difference
Using images, video and internal links to strengthen your website
How to create blogs and a content strategy that help boost your website and grow your authority.
We’ll finish with time for questions, clarity and next steps so you leave feeling confident about what to do next.
A Flexible, Supportive Day
This isn’t a rigid, clock-watching training day.
It’s a small group workshop, which means we can slow down where needed, answer questions properly, and make sure everything makes sense for your business.
Be Quick for 10% Discount
Use the code: EarlyBird10 to receive 10% off your ticket. Be quick though, this is a short-term offer!
FAQ's
Is this website workshop for beginners?
Yes, you don't need to be a website whizz to attend! As long as you are familiar with your way around your website dashboard - this is ideal for you,
What do I need to bring?
Your laptop, perhaps a notebook and pen - and a thirst for learning! 😁
How much is the workshop?
£245 - although you can receive 10% off with the code: Earlybird10
Will I be learning SEO?
Yes, but don't worry - it's NOT technical! In fact, it's very much HOW you write and structure your text and images!
Will I get individual help on the day?
Yes, I will make sure every attendee gets time with me for personalised help for their website. Also, you will get a website pack tailored specifically for YOUR business!
How do I get to Chessington Safari Hotel for the Website workshop?
If you drive you will get FREE parking. You can also get there via train (Southwestern Railway to Chessington South), or by bus (71 from Kingston via Surbiton, or 465 from Dorking via Leatherhead).
Should I bring food and drink?
Lunch is INCLUDED in the ticket price (a selection of sandwiches, wraps and chips). You also get free tea & coffee all day - although you are still welcome to bring anything else you may want. Please let me know of any dietary requirements.
Does my ticket include access to Chessington World of Adventures theme park?
Unfortunately not. But you do get to see the Giraffes and other animals out of the window! 😁
Will this be right for me if I don't have a website yet?
Yes! Actually, it's the perfect time to know this stuff - BEFORE you create a website. That means that you'll know exactly what to put on the pages of your site and have it in ship-shape for Google, AI and ideal clients to find it!
If you have any questions, please don't hesitate to contact me: jo@ladybirdseo.co.uk
Tickets
Standard
£245.00
Total
£0.00