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Who told you your website had to sound so... websitey?
Get you talking about your business in real life and your face lights up. Out come the stories, opinions and brilliant ideas. People can hear how much you know and feel how much you care.
Then you sit down to write your website and suddenly it’s:
“We are passionate about delivering bespoke solutions tailored to your individual needs.”
Where the bloomin’ heck did YOU go?
When your website sounds like YOU and makes sense to Google & AI, the right clients are halfway to yes before you’ve even spoken.
Making your website feel human takes centre stage.
SEO works backstage.
Clear website messaging shows people what makes your business worth choosing. Small business SEO helps them discover it in the first place.
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When they work together, you can finally:
KNOW WHAT TO SAY
SHARE YOUR WEBSITE PROUDLY
ATTRACT BETTER-FIT CLIENTS
Turn all those tangled thoughts into words that clearly explain your business, capture your personality and show people why they should choose you.
Send people your website link without apologising first - because at last it feels as good as the business behind it.
Bring in more enquiries from people who just seem to get you and are absolute dreamboats to work with.
Meet the 3 website villains stealing your spotlight
I’ve audited around 100 small business websites, and the same three troublemakers keep popping up:
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1. The hero section could belong to anybody
You could slap the logo of any old business in your industry across the top and nobody would bat an eyelid. Same promises, same polished waffle, same complete lack of YOU.
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2. Every service is crammed onto one page
Google and AI are left rummaging through one giant jumble of services, trying to work out what you do, when to recommend you and where on earth to send people!
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3. Your website and your business feel miles apart
Your warmth, humour and brilliant ideas somehow get stopped at the website door. Meanwhile, in stroll “quality service”, “tailored solutions” and enough corporate fluff to stuff a sofa.
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Put all three together and your website becomes difficult to find, easy to forget and does a frankly terrible impression of your business.
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So I get nosy. I dig out the stories, opinions and expertise that make you different, then turn them into website messaging that sounds like you and makes sense to Google and AI.​
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Right, let’s get your website sorted.
Start with the bit that’s causing the biggest headache, combine two services, learn it yourself or hand me the whole bloomin’ production.
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However we work together, your voice and SEO will be woven through from the start.
“I struggle with my messaging because I’m not sure what makes my business different or how to put what’s in my head into words."
The good stuff is already in your head. I’ll help you get it out and turn it into clear positioning, messaging, an SEO-friendly homepage and a personalised system for creating content that sounds like you.
"My website isn’t bringing in enough of the right people, and I need someone to sort out the messaging and SEO."
Turn your expertise into website pages that Google and AI understand, and your future clients flippin' love.
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Choose from pay-as-you-go SEO or local SEO services.
"My website no longer looks or feels like my business, and it needs more than a few tweaks to put it right."
A Wix website that looks like your business, sounds like your business and is built to be found.
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Messaging, design and SEO come together from the first word to the final button.
"I want to improve my website and SEO myself, but I need someone to show me what to change and why."
Want to understand how it all works and make the changes yourself?
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Bring me your website, your questions and the bits that are making your head hurt. I’ll show you what to change, why it matters and we'll work through one of your chosen pages together.
Nice to meet you properly. I’m SEO Jo.
I’m an SEO nerd, film obsessive and the person most likely to answer a perfectly normal question with a song lyric.
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I’ve spent more than 20 years working with websites and digital content, and I’ve seen far too many brilliant businesses squeezed into websites that could belong to absolutely anybody.
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Your website shouldn’t have to choose between personality and performance. It can sound like you, feel like you and still get found.
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That's why I start with what makes your business different, then build the messaging and SEO around it.
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Apparently, my clients quite like that approach too...
Don’t just take my word for it
"I would be lost without ladybird SEO (Jo). She has revolutionised my business and her ongoing support is so valuable to my business. Highly recommend"
Hannah (Clinical Director at HLP Therapy)
Some of the businesses I've helped get found
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Not sure what your website needs? That's my job.
You don't need to know whether the problem is your positioning, messaging, SEO, design or a slightly unhelpful mixture of the lot.
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Tell me what isn't working, what you want your website to do and where you feel stuck. I'll take a look, ask plenty of questions and help you find the best place to start.
Free 20-minute website chat. No hard sell, just an honest conversation about what isn’t working and where to start.